Brendan Dawes
Analogue + Digital

Embraer Data Streams

LED and AR installation at the Farnborough Airshow for Embraer

Commissioned by Gravity London for Embraer, the third largest aircraft manufacturer in the world, an installation at the 2018 Farnborough Airshow revealing to trade customers the power of Embraer's real-time data analysis for making key business decisions.

Embraer's system sends over 15,000 data points from their state-of-the-art jets to the ground crew. Whilst this can be overwhelming, the Embraer system prioritises these messages in respect of the airlines business needs. Yet how do you communicate the benefits of such a system in a dynamic way that will get visitors interested enough to find out more.

To do that I came up with the idea of visualising data falling through the ceiling — as if coming from a jet above — and then have visitors explore the data through an AR iPad app, which also revealed the benefits of such a system.

After putting together a team of people, the installation was created and constructed over a period of four weeks, including fabricating thirty, one metre long steel enclosures, wiring 1800 LEDs, designing and making an AR app and creating an electronic control system to drive the installation.

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